CLINIQUE's TRUTH/BEAUTY SURVEY -QUESTIONS- If you'd like to take the survey yourself, download this file which consists of actual survey questions and response options. -FURTHER OPTIONS- For survey background information and a listing of other survey-related files, see file: truth_beauty_survey I. WOMEN AND AGING-- Q.1 How concerned are you about looking older? Are you: (a)Very concerned (b)Somewhat concerned (c)Not too concerned (d)Not at all concerned (e)Not sure Q.2 Which phrase best describes how you are dealing with looking older? (a)"I feel a large amount of anxiety." (b)"I am concerned but not obsessed." (c)"It's a part of life and I'm okay." (d)"I'm enjoying the changes that getting older brings." Q.3 Thinking about your age, would you describe yourself as being "young," "middle aged" or "older?" (a)Young (b)Middle aged (c)Older (d)Not sure Q.4 Thinking ahead to 10 years from now as you get older, please indicate whether each of the following is a big fear, somewhat of a fear or not a fear at all. Record one answer for each: HAVING FEWER JOB OPPORTUNITIES--Big fear/Somewhat of a fear/Not a fear at all LOSING YOUR FIGURE--Big fear/Somewhat of a fear/Not a fear at all BEING MORE LIKE YOUR MOTHER--Big fear/Somewhat of a fear/Not a fear at all LOSING YOUR MATE TO SOMEONE YOUNGER--Big fear/Somewhat of a fear/Not a fear at all BEING LESS IN CONTROL OF YOUR LIFE--Big fear/Somewhat of a fear/Not a fear at all LOSING SOCIETY'S RESPECT--Big fear/Somewhat of a fear/Not a fear at all BECOMING LESS SEXUALLY ATTRACTIVE--Big fear/Somewhat of a fear/Not a fear at all Q.5 In general, in today's society, do you think it is easier to be a woman or easier to be a man at your age? (a)Easier to be a woman (b)Easier to be a man (c)Same/no different (d)Not sure Q.6 Do you think it is easier to be a woman or a man as you age in terms of...(Record one answer for each.) JOB OPPORTUNITIES--Woman/Man BEING SEXUALLY APPEALING--Woman/Man HAVING YOUR OPINIONS LISTENED TO--Woman/Man HAVING A FULFILLING FAMILY LIFE--Woman/Man Q.7 How do you feel when you look at yourself in the mirror? (a)Happy with what you see (b)Unhappy with what you see (c)Don't know Q.8 Following is a list of six attributes often used to determine attractiveness in a woman. Please rank these from 1 through 6, 1 being most important and 6 being least important, for making such a determination. Accomplishment ___ Confidence level___ Intelligence___ A beautiful face and body___ Sensitivity to others___ Sense of humor___ Q.9 Do you agree strongly, agree somewhat, disagree somewhat or disagree strongly with each of the following statements...(Record one answer for each.) "I CARE A LOT ABOUT WHETHER OR NOT MEN LIKE MY LOOKS."--Agree strongly/Agree somewhat/Disagree somewhat/Disagree strongly "I WISH I DIDN'T CARE AS MUCH ABOUT HOW MEN LIKE MY LOOKS."--Agree strongly/Agree somewhat/Disagree somewhat/Disagree strongly Q.10 Do you agree strongly, agree somewhat, disagree somewhat or disagree strongly with each of the following statements...(Record one answer for each.) "I JUST WANT TO LOOK THE BEST I CAN FOR MY AGE."--Agree strongly/Agree somewhat/Disagree somewhat/Disagree strongly "I PLAN TO DO EVERYTHING I CAN TO STAY LOOKING YOUNG."--Agree strongly/Agree somewhat/Disagree somewhat/Disagree strongly "AGING IS A NATURAL PROCESS AND I'M NOT CONCERNED WITH LOOKING YOUNG."--Agree strongly/Agree somewhat/Disagree somewhat/Disagree strongly Q.11 Do you think you have to look young to be beautiful? (a)Yes (b)No (c)Not sure Q.12 At what age do you think a person stops being young? (Open-ended question. Give any response.) ________________________ Q.13 Which of the following statements applies to you. As I get older, I feel...(Check all that apply.) Happier___ More accepting___ More capable___ That my self-esteem has increased___ More relaxed/less uptight___ More confident___ Q.14 Which of the following women* would you most like to age like? Please take into account her accomplishments, physical attributes (beauty), contribution to society, attitude etc. (Read list. Circle only one.) Katharine Hepburn Elizabeth Taylor Barbara Bush Joan Rivers Lena Horne Barbara Walters *Well-known women were listed as choices so that most respondents would recognize them. Q.15 Is there any other woman that comes to mind that you would like to age like? (Open-ended question. Give any response.) ________________________________________________________________________________________________________________________________________ II. THE BEAUTY BUSINESS Q.16 How much time do you spend on your beauty routine in the morning, including cleansing and cosmetic application? (Record one answer only.) (a)Less than 5 minutes (b)5-9 minutes (c)10-19 minutes (d)20-29 minutes (e)30 minutes or more (f)Not sure Q.17 And how about at night, before going to bed? (a)Less than 5 minutes (b)5-9 minutes (c)10-19 minutes (d)20-29 minutes (e)30 minutes or more (f)Not sure Q.18 Are you spending more time, less time or the same amount of time on your beauty routine than you did 2-3 years ago? (a)More (b)Less (c)Same (d)Not sure Q.19 Are you spending more money, less money or the same amount of money on beauty products than you did 2-3 years ago? (a)More (b)Less (c)Same (d)Not sure Q.20 Do you believe the beauty companies are providing the types of products you need? (a)Yes (b)No (c)Not sure Q.21 Do cosmetic salespeople usually understand your needs? (a)Yes (b)No (c)Not sure Q.22 Which, if any, of the following emotions do you feel when you go to a cosmetics counter? (Check all that apply.) Welcomed___ Comfortable___ Anticipation___ Confused___ Overwhelmed___ Ignored___ Intimidated___ Q.23 Do you feel that cosmetics companies provide you with enough real information on the factors that affect you as you age? (a)Yes (b)No (c)Not sure Q.24 How important would you say cosmetic or beauty products are in helping you maintain your physical attractiveness? Would you say they are: (Record one answer only.) (a)Extremely important (b)Very important (c)Fairly important (d)Only somewhat important (e)Not important at all (f)Not sure Q.25 Would you buy a cosmetic product being represented by an attractive model with visible wrinkles? (a)Yes (b)No (c)Not sure Q.26 Do you think fashion magazines should feature models your own age? (a)Yes (b)No (c)Not sure Q.27 When you read about beauty and aging in magazines and newspapers, do you find the following very believable, somewhat believable, not too believable or not at all believable? (Record one answer for each.) Advertising claims--Very believable/Somewhat believable/Not too believable/Not at all believable Quotes from experts--Very believable/Somewhat believable/Not too believable/Not at all believable Articles and editorials--Very believable/Somewhat believable/Not too believable/Not at all believable Q.28 If you could change anything about how society views aging, what would it be? (Open-ended question. Give any response.) ____________________________________________________________________________________________________________________________________________________________________________________________________________